2016 - Þrátt fyrir

The project Þrátt fyrir (e. Despite) is a final project in graphic design made in 2016 by Helga Dögg from Iceland University of the Arts.

The project is about the stereotypical portrayal of people with disabilities in the Icelandic community and the manifestation of disabilities in the advertising industry. Privileged able-bodied people have to change their behavioral patterns to make room for diversity, as there are very few people with disabilites in Icelandic advertisements . It is an urgent matter that advertising agencies and the society as a whole take part in making diversity the norm, not the exception. People with disabilites should not have to adapt to the environment – the environment should be created with diversity in mind. Þrátt fyrir is a study and experiment in to how this could be achieved .